Plato, Laws 950c

καὶ τῶν σφόδρα κακῶν εὖ τοῖς λόγοις καὶ ταῖς δόξαις διαιροῦνται τοὺς ἀμείνους τῶν ἀνθρώπων καὶ τοὺς χείρονας. διὸ καλὸν ταῖς πολλαῖς πόλεσι τὸ παρακέλευμά ἐστιν, προτιμᾶν τὴν εὐδοξίαν πρὸς τῶν πολλῶν. τὸ μὲν γὰρ ὀρθότατον καὶ μέγιστον, ὄντα ἀγαθὸν ἀληθῶς οὕτω τὸν εὔδοξον βίον θηρεύειν, χωρὶς δὲ μηδαμῶς, τόν γε τέλεον ἄνδρα ἐσόμενον, καὶ δὴ καὶ τῇ κατὰ Κρήτην οἰκιζομένῃ πόλει πρέπον ἂν εἴη δόξαν πρὸς τῶν ἄλλων ἀνθρώπων ὅτι

distinguish aright, in their speech and opinions, between the better men and the worse. Accordingly, for most States, the exhortation to value highly a good public reputation is a right exhortation. The most correct and most important rule is this,—that the man who pursues after a good reputation should himself be truly good, and that he should never pursue it without goodness (if he is to be really a perfect man); and furthermore, as regards the State we are founding in Crete, it would well become it to gain for itself in the eyes of the rest of the world the best and noblest reputation possible for goodness; and if it develop according to plan,