Plato, Laws 658a

ἆρʼ οὐκ ὀρθῶς λέγεταί τε τοῦτο καὶ πράττοιτʼ ἄν, εἰ ταύτῃ γίγνοιτο; τάχʼ ἄν. ἀλλʼ, ὦ μακάριε, μὴ ταχὺ τὸ τοιοῦτον κρίνωμεν, ἀλλὰ διαιροῦντες αὐτὸ κατὰ μέρη σκοπώμεθα τοιῷδέ τινι τρόπῳ· τί ἄν, εἴ ποτέ τις οὕτως ἁπλῶς ἀγῶνα θείη ὁντινοῦν, μηδὲν ἀφορίσας μήτε γυμνικὸν μήτε μουσικὸν μήθʼ ἱππικόν, ἀλλὰ πάντας συναγαγὼν τοὺς ἐν τῇ πόλει προείποι, θεὶς νικητήρια, τὸν βουλόμενον ἥκειν ἀγωνιούμενον ἡδονῆς πέρι

and the right mode of action too, supposing it were carried out? Possibly. But, my dear sir, we must not decide this matter hastily; rather we must analyze it thoroughly and examine it in some such fashion as this: suppose a man were to organize a competition, without qualifying or limiting it to gymnastic, musical or equestrian sports; and suppose that he should assemble the whole population of the State and, proclaiming that this is purely a pleasure-contest in which anyone who chooses may compete, should offer a prize to the competitor who gives the greatest amusement to the spectators,—